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Portfolio
Carlos Andrés
Castrillón
Growth, Marketing & Global Business Operator
Building brands, systems & communities
across Colombia, Dubai, India & China
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About Me
A young operator building across markets
I'm Carlos Andrés Castrillón, a growth, marketing, and global business operator building across Colombia, Dubai, India, and China. My experience combines startup execution, DTC brand building, leadership, and international exposure. I'm interested in ambitious environments where strategy meets execution, from positioning and growth to real-world testing, coordination, and business building.
- Growth & marketing execution
- DTC and startup building
- International business exposure
- Leadership through systems and coordination
Traction & Proof
Real Numbers, Real Execution
Not vanity metrics — evidence from building, selling, and leading across four countries.
4
Countries
Colombia, Dubai, India, China
200+
Students Led
Academic coordination at TETR
50+
Nationalities
Cross-cultural leadership, one cohort
135+
Clients · Month 1
Elantherm traction in India
150+
Customers · Month 1
Albor traction in Colombia
$4K+
USD · Month 1
Albor first-month revenue
Portfolio
Selected Works
01Elantherm
Built and tested a recovery brand in India, combining product positioning, Shopify execution, customer education, and offline sales.
- 135+ clients in the first month
- Built positioning and go-to-market narrative
- Launched and refined the Shopify experience
- Tested acquisition and market feedback loops
- Offline sales and event activations
- Meta Ads and Amazon exploration
02Albor
Founded and launched a consumer brand in Colombia, owning the end-to-end operation from product strategy to sales.
- 150+ customers in the first month
- $4K+ USD generated in month one
- Built the Shopify operation from scratch
- Designed full marketing and conversion strategy
03VP of Academics
Led academic coordination and support systems for TETR's Class of 2029.
- 200+ students supported
- 50+ nationalities in one cohort
- Managed academic support and communication flows
- Designed initiatives improving exam preparation
- Cross-cultural coordination at scale
04Growth & Startup Execution
Worked on lead magnets, customer pain-point research, startup messaging, and growth support in founder-led environments.
- Supported startup growth through positioning
- Contributed to lead generation systems
- Customer pain-point research and analysis
- Worked in high-execution startup environments
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Journey
Global Experience
Colombia
Foundation
Where my ambition, resilience, and drive were shaped.
Dubai
Executive Exposure
High-level business environments, executive exposure, and a broader international mindset.
India
Building & Testing
DTC execution, startup building, offline sales, customer feedback, and market experimentation.
China
Global Commerce
Exposure to scale, international business dynamics, and broader commercial perspective.
Colombia
Foundation
Where my ambition, resilience, and drive were shaped.
Dubai
Executive Exposure
High-level business environments, executive exposure, and a broader international mindset.
India
Building & Testing
DTC execution, startup building, offline sales, customer feedback, and market experimentation.
China
Global Commerce
Exposure to scale, international business dynamics, and broader commercial perspective.
Core Capabilities