CarlosCastrillón
Growth & DTC Marketing Operator helping early-stage brands sharpen positioning, offers, landing pages, content, and fast testing.
GrowthDTCOperator
I'mCarlosCastrillón,aBusiness&TechnologystudentatTETRCollegeofBusiness.Ilearnbusinessbybuildinginrealmarkets—launchingDTCbrands,sellingtorealcustomers,workinginsideafounder-ledAIstartup,andleadingsystemsforaglobalcohortof200+studentsfrom50+nationalities.
Ihelpearly-stageteamsturnmarketsignalsintotractionthroughpositioning,offers,landingpages,content,andfasttesting.
SELECTED
WORKS
Elantherm
DTC Recovery / IndiaRecovery was misunderstood as pain relief. I co-founded Elantherm to build a recovery-first brand in India, working across brand strategy, offer architecture, Shopify conversion, customer education, paid acquisition channels, offline selling, and investor storytelling.
Albor
Founder / DTC ColombiaBuilt a Colombian DTC brand from zero, owning Shopify, payments, customer support, offer structure, and conversion-focused marketing.
Particle Execution
Founder's Associate / AI StartupWorked inside a founder-led AI startup in Dubai on lead magnets, user pain points, positioning, messaging, and early GTM thinking.
The Glo Theory
DTC E-commerce / DubaiCo-founded a lean DTC e-commerce brand, working across offer design, Meta Ads, UGC testing, Shopify, sourcing, fulfillment, and customer experience.
VP of Academics
Leadership / SystemsLed academic coordination for a 200+ student global cohort, building support systems across exams, office hours, communications, and peer-led initiatives.
Looking for
the full details?
View Full CVSELECTED
WORKS
Elantherm
DTC Recovery / IndiaRecovery was misunderstood as pain relief. I co-founded Elantherm to build a recovery-first brand in India, working across brand strategy, offer architecture, Shopify conversion, customer education, paid acquisition channels, offline selling, and investor storytelling.
Albor
Founder / DTC ColombiaBuilt a Colombian DTC brand from zero, owning Shopify, payments, customer support, offer structure, and conversion-focused marketing.
Particle Execution
Founder's Associate / AI StartupWorked inside a founder-led AI startup in Dubai on lead magnets, user pain points, positioning, messaging, and early GTM thinking.
The Glo Theory
DTC E-commerce / DubaiCo-founded a lean DTC e-commerce brand, working across offer design, Meta Ads, UGC testing, Shopify, sourcing, fulfillment, and customer experience.
VP of Academics
Leadership / SystemsLed academic coordination for a 200+ student global cohort, building support systems across exams, office hours, communications, and peer-led initiatives.
View full details
Download CVMarket
Signals
Signal
What customers object to, buy, ignore, question, or repeat.
Positioning
How the product becomes clear and relevant.
Offer
The reason someone chooses now instead of later.
Page
The place where value must be understood fast.
Test
Hooks, content, ads, sales angles, and market feedback.
Traction
The proof that the market is responding.
Operating
Capabilities
Brand Strategy
- Positioning
- Customer education
- Category framing
- Messaging
- Brand narrative
Offer Architecture
- Pricing strategy
- Bundles
- Value framing
- AOV strategy
- Conversion-focused offers
Paid Acquisition & Creative Testing
- Meta Ads
- UGC testing
- Hooks
- Creative iteration
- CTR / CPA / AOV feedback
E-commerce & Conversion Systems
- Shopify
- Landing pages
- Product pages
- Payment setup
- Customer support flows
- Conversion readiness
Go-to-Market Execution
- Offline sales
- Launch planning
- Channel testing
- Distribution conversations
- Founder-led selling
- Early traction loops
Leadership & Operating Systems
- Communication flows
- Feedback loops
- Academic coordination
- Cross-cultural teams
- Execution under pressure
Looking for the
full details?
This portfolio shows the story. My CV has the full breakdown of experience, roles, tools, and outcomes.